For more than two years I've been working closely with eTeacher in a fruitful and successful cooperation. The eTeacher management and staff are very professional, have a deep understanding of the business and market, creative ideas and a passionate approach. They're always friendly and willing to help, and I fully recommend working with them.
What Works?
Drawing on eTeacher’s vast experience, we would like to offer some helpful tips on how to improve your leads and sales volume.
Visibility = Profitability
It could very well be that many people are exposed to your banner (what we call the “impression” stage), yet only a handful actually “click” on the ad. Even fewer enter their details and submit a request for more information regarding our products (a step we refer to as “getting a ‘lead’”). Finally, it is only after the prospective client has been contacted and he or she has registered for a class that a “sale” has been made :
We may thus conclude that, in order to generate more leads and sales, you have to expose your ads to as many potential customers as possible. Consequently, you are best-advised to hang the banner on the most popular pages of your site, especially the homepage. Moreover, the ad should be positioned on a spot where readers don’t have to scroll down to see it. These simple steps are bound to optimize your earnings .
Capitalizing on the Eye’s Attraction to Movement
As you well know, the human eye is naturally attracted to motion. For this reason, flash banners are proven winners. The moving sequences in our flash banners repeat themselves every few seconds. When strategically placed, this tool instantly lures the reader in.
The Lure of the Free
Everybody likes free stuff. So what can be a better incentive than to offer your readers free lessons?
eTeacher has indeed prepared about 20 short videos of lessons on Biblical and Modern Hebrew that can easily be attached to your site. These free demos give your viewers a taste for the ‘virtual class experience’ and a preview of what our courses are all about.
In addition, a colorful link beneath each video encourages potential students to click for more information. This technique has already paid handsome dividends, as many of our customers decided to sign up after sampling one of these lessons.
By designating a page on your website for our videos, you will also be providing your audience with quality content. Similarly, a mini-video, which works just like a banner, can be inserted onto your homepage.
Express Route to a Lead
The more links or buttons a person has to click before signing up, the slimmer the chances that he or she will make it to the coveted contact form. Therefore, savvy web designers see to it that a lead is always a click or two away.
This can be achieved in several ways:
1) Insert a text link reading “Hebrew Lessons,” or something along these lines, on your homepage. This link will take readers directly to a “landing page”, where they can fill out a contact form and also get some more information on our courses.
2) By placing a “contact form banner” directly on your site (picture below), viewers can provide both of us leads without even having to enter a landing page. In our estimation, the best place to attach a contact form is next to a video lesson, for this allows people to sign up for information while still watching the video.
Have a Blast
One of the quickest ways to lasso in a customer is by sending all of your contacts an e-blast. While getting too many emails on the same subject is likely to discourage your recipients from opening up your messages, we believe that sending out an email every month or so on, say, a new promotion or class is a great way to generate leads and sales.
To get more information regarding our "e-blasts" click here.
Leverage your Earnings with eTeacher’s Tier Programs
Earn even more money from our Affiliate Program by inviting your friends to place our text-links or banners on their sites. Any time that a “second-tier” friend nets a sale, we’ll give you $15 for having introduced him or her to eTeacher.
Read more about our "Tier" program here.
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The Affiliate Team is here for you!
Got a question? Simply Contact us and we would be happy to give you guidance, ideas, solutions, and everything you need to succeed.
